REEDS Jewelers is opening a TAG Heuer showroom in SouthPark Mall, an upscale shopping destination in Charlotte, North Carolina.
“We’re delighted to bring this one-of-a-kind boutique to life at such an incredible location,” says Alan Zimmer, president and CEO of REEDS Jewelers. “It’ll be a brilliant way to share the heritage and innovations of the TAG brand with fans new and old.”
TAG Heuer has a pecking order for allocating its most desirable watches: internal boutiques first; franchised boutiques like this store run by REEDS, second; and multibrand authorized dealer showrooms third.
REEDS says the SouthPark Mall boutique will offer an immersive experience and an expanded selection of TAG Heuer watches.
SouthPark has more than 150 stores including luxury showrooms for the likes of Gucci, Saint Laurent, Apple, Burberry, Lilly Pulitzer, Louis Vuitton, Neiman Marcus, Nordstrom and Tiffany & Co.