Richemont maisons take up temporary home in New York’s Hudson Yards

Pop-up show offers visitors an augmented and virtual reality look into the group’s watch and jewelry making.

Richemont’s biggest watch and jewelry brands are opening a showcase at Hudson Yards, New York City, this weekend with visitors invited to experience some of the world’s finest creations in an augmented reality and virtual reality experience.

The pop-up at New York’s newest shopping mall, will see people enering a three-dimensional exhibition focused on the worlds of Cartier, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Vacheron Constantin, and Van Cleef & Arpels.

It is is free and open to the public from Friday, July 12 to Thursday, July 25 at The Shops & Restaurants on the 4th floor at Hudson Yards.

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