IWC News - WatchPro USA

IWC takes flight with new pilot chronograph complementing Top Gun range

DAILY NEWS by Alex Douglas on October 19, 2020

The new model takes inspiration from the “Strike Fighter Tactics Instructor” watch, which was created in 2018 in honor of the US Naval Aviation Community and is available only for Top Gun graduates.

IWC opens its Schaffhausen manufacture to virtual visits

NEWS by Rob Corder on August 20, 2020

Visitors can take a customized tour of the museum and manufacturing centre, as well as look over the shoulder of a watchmaker at work.

IWC releases short film starring brand ambassador and NFL star Tom Brady

America DAILY NEWS NEWS by Sam Lewis on July 9, 2020

Titled Born of a Dream: A boy from San Mateo, the film depicts the path Brady took to achieve his dream of reaching the top of the NFL.

BAD CRISIS: IWC

FEATURES NEWS OPINION by Rob Corder on June 11, 2020

IWC's 2020 watches are undeniably gorgeous, but picking the brand’s most expensive and opulent range may not work out well in a post-Covid era when ostentatious displays of wealth may not be welcome.

Watch industry stands against racism with support for #blackouttuesday

LEAD STORY NEWS by Rob Corder on June 4, 2020

Scores of brands and retailers show their support for equality by turning their Instagram feeds black.

IWC trains robots to talk to customers

NEWS by Rob Corder on May 28, 2020

IWC launches an app that lets customers visit a virtual boutique and chat with a virtual advisor.

IWC meets strictest environmental and social standards set by the Responsible Jewellery Council

DAILY NEWS by Andrew Seymour on May 4, 2020

Audit recognises IWC’s adoption of good practices beyond what is legally required, including in sourcing, employer responsibility, customer interactions and our investment in local communities.

IWC keeps it classical with 2020 Portugiesers

NEW PRODUCTS NEWS by Rob Corder on April 27, 2020

iwc-Portugieser Chronograph perpetual calendar LR

The line-up includes fresh dial colors — green and burgundy — and a brand new complication, an indicator for high and low tides.

IWC develops digital activity inspiring people to stay connected

NEWS by Rob Corder on March 31, 2020

Time Well Shared initiative will have online lectures, speeches and webinars from brand ambassadors like Tom Brady, Fabian Cancellara, David Coulthard and Maro Engel.

IWC installs manufacture movement into 2020 Portugeiser Chronograph family

NEW PRODUCTS NEWS by Rob Corder on February 6, 2020

After 2019's focus on its pilot watches, the IWC Portugieser is back in the spotlight this year with a collection of six new models.

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