Prices for watches from Richemont brands suffer in comparison to the hottest models on its own retail site.
Six weeks of street protests in affluent city centres set back sales in the vital final three months of the year
Jewellery outperforms specialist watchmakers and its retail business grows faster than wholesale.
Watchfinder was virtually unknown in the United States until Richemont bought the company in June last year for an undisclosed sum. Since the acquisition, the company's directors have declined interviews with WatchPro, although a director did say informally that the plan was to "go global".
Ecommerce businesses contribute to 21% rise in turnover for the six months ended September 30.
Agreement will see Net-a-Porter and Mr Porter portfolios promoted via Alibaba's multiple mobile and web-based platforms.
The financial update came after Richemont's annual general meeting, at which Jérôme Lambert's promotion to the post of CEO was confirmed.
Mr Lambert is part of the fresh generation of leaders at Richemont that has been replacing what was seen as a stale, male group of older executives.
British co-founders Stuart Hennell and Matthew Bowling remain directors of Watchfinder.
Tim Stracke, co-chief executive of the company told WatchProUSA that the auction site is among a clutch of developments that are being rolled out this year.