Zenith is throwing its support behind Breast Cancer Awareness Month and the Susan G. Komen Foundation with the creation of a special edition Chronomaster Original Pink, which will only be available during the month of October and with a portion of sales proceeds directly benefiting the organization.
Zenith has been working to raise awareness about breast cancer for a number of years, as well as supporting other female-empowerment causes.
Susan G. Komen Foundation was founded by Nancy Brinker, Ms Komen’s sister, after she died of breast cancer.
The charity supports people affected by breast cancer today, while searching for tomorrow’s cures.
“Supporting the Susan G. Komen foundation, with its rapport and incredible impact, is a partnership of great significance for Zenith. The Chronomaster Original Pink will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years,” says Zenith CEO Julien Tornare.
The Chronomaster Original Pink comes in a unisex 38mm steel case and equipped with the latest generation of the El Primero automatic high-frequency chronograph calibre with 1/10th of a second measurement.