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WOTY 2014: Michael Kors Jetmaster MK9011

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Now this inclusion surprised us, even after we’d selected it. It’s not that the Michael Kors Jetmaster is not worthy of its place among this category’s incredible watches, it’s more that Michael Kors have introduced an automatic mechanical watch in the first place.

It signals the scope of the brand’s ambitions. Not content with utterly dominating the quartz fashion watch market, watch partner Fossil clearly sees a wider potential market for the brand in higher price segments.

Solidly cased in stainless steel with day, date and month subdials, the Jetmaster also offers a 24-hour chronograph on its transparent dial, which offers a hint of the movement’s decorated mainplate beneath. If this £379 chronograph is anything to go by then Michael Kors might well pose a serious threat to competitors vying for more expensive sales up to £500.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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