Hamilton Jewelers' Hank and Andrew Siegel with REEDS' Gemma Zimmer at the 2023 WatchPro Awards.

WOLF sponsors WatchPro Awards and covers after party bar tab

The company will support the event for its second edition in New York, covering the full bar tab at the after party as well.

Market leading watch winder specialist WOLF has confirmed its sponsorship of the WatchPro Awards in New York for the second time.

WOLF will be sponsoring the highly competitive Multi-generational Watch Retailer of the Year category, as well as paying for everyone’s drinks at the after party.

The company’s eponymous CEO, Simon Wolf, spoke of his excitement at sponsoring the awards once again at Cipriani near Wall Street next week:

“It’s always a great night with WatchPro. We have sponsored many events around the world over the years with the WatchPro team,” he said.

This year is particularly significant for WOLF as they are celebrating their 190th anniversary. Connecting with their US customers in New York is an integral component to the WOLF celebratory calendar for 2024, according to Wolf himself: “Celebrating this incredible milestone as part of this year’s events is very important to us as a brand.

“The US remains one of our biggest markets. It’s where it all started for me, so we are looking forward to spending an evening celebrating the best of the best,” he continued.

“WOLF is like a big family and we celebrate each other’s wins wherever they are based globally. We are all focused on one goal, driving the business forward with innovation and sustainability at our core,” he concluded.

The after party will take place at Beckett’s, which is just up the road, in between Pearl Street and Stone Street, with a free bar courtesy of WOLF.

The WatchPro USA Awards takes place on September 4th at Cipriani on 25 Broadway, New York. Tickets can be purchased HERE.

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