Nominations have closed for this year’s WatchPro USA Awards, and our editorial team have been busy whittling down the best new releases, most deserving retailers, and hottest brands to curate the watch industry’s most definitive shortlist.
Comprising of a maximum of 10 nominees within each of the 28 categories, WatchPro will be joined by a panel of industry experts to decide the final winners of the Brand and Retail categories – stay tuned for these household names to be revealed soon.
For the first time, WatchPro Awards also see the launch of a new Consumer category, where the public can have their say on the best new watches of 2025. Voting is open now, and you can have your say via the link below.
The shortlist also sees the addition of the incredibly special Outstanding Contribution and Changemaker / Tastemaker of the Year titles, which will be awarded to deserving industry vets.
VOTE NOW
Sponsored by eBay and returning on 10 September for the third year, the black tie gala evening will be set against the stunning Art Deco backdrop of Ziegfeld Ballroom in New York City. Tickets are still available HERE.
2025 WatchPro USA Awards Finalists
RETAIL
Best New Store by a Retailer
- Alson Jewelers, Cleveland, OH
- Ben Bridge Grand Seiko, Honolulu, HI
- Bhindi Jewelers, Glendale, CA
- Hamra Jewelers in Scottsdale, AZ
- Korman Jewelers, Austin, TX
- Larchmont Jewelers by Hing Wa Lee, Los Angeles, CA
- Markham Fine Jewelers, Southlake, TX
- Rolex and Patek Philippe by Gearys, Rodeo Drive, CA
- Rolex by London Jewelers, East Hamptons, NY
- Rolex by Polacheck’s, Canoga Park, CA
- Stephen Silver Fine Jewelry, The Villa at Menlo Park, CA
- The 1916 Company, Ardmore, PA
- TimeVallée by Kodak Group, American Dream Mall, NJ
- Tudor by Eiseman Jewels, North Park Center, Dallas, TX
- Zadok Jewelers, The Domain, Austin, TX
Best Refurbished Store by a Retailer
- Betteridge, Greenwich, CT
- Eiseman Jewels, North Park Center, Dallas, TX
- Hing Wa Lee, Walnut, CA
- London Jewelers Flagship, Manhasset, NY
- Manfredi Jewels, New Canaan, CT
- Reeds Jewelers, Wilmington, NC
Independent Watch Retailer of the Year
- Alson Jewelers
- deBoulle
- Eiseman Jewelers
- Gearys Jewelers
- Heller Jewelers
- Hing Wa Lee Jewelers
- Long’s Jewelers
- Markham Fine Jewelers
- Oliver Smith Jeweler
- Polacheck’s Jewelers
- W. Kodak Jewelers
- Westime
- Zadok Jewelers
Multi-Generational Watch Retailer of the Year
- Alson Jewelers
- deBoulle
- Hamilton Jewelers
- Heller Jewelers
- London Jewelers
- Oliver Smith Jeweler
- Polacheck’s Jewelers
- Razny Jewelers
- Reeds Jewelers
- Zadok Jewelers
Pre-Owned or Vintage Watch Retailer of the Year
- Bob’s Watches
- Chrono24
- Collectability
- eBay
- European Watch Company
- Luxury Bazaar
- SwissWatchExpo
- The 1916 Company
- Timepiece Trading LLC
- Wind Vintage
Multiple Watch Retailer of the Year
- Ben Bridge Jeweler
- Bucherer
- Fink’s
- Jared Jewelers
- Lee Michaels Fine Jewelry
- London Jewelers
- Mayors
- Reeds Jewelers
- The 1916 Company
- Watches of Switzerland
BRAND
Best New or Refurbished Branded Store of the Year
- Blancpain, E 57th Street, NY
- Christopher Ward, Dallas, TX
- H. Moser & Cie, Villa Menlo Park, Silicon Valley, CA
- IWC, Aventura Mall, Fl
- IWC, Newbury Street, Boston, MA
- Omega, Boston, MA
- Richard Mille, Highland Park Village, Dallas, TX
- Ulysse Nardin, Villa Menlo Park, Silicon Valley, CA
- Van Cleef & Arpels, Madison Avenue, NY
- WOLF Headquarters, Los Angeles, CA
Collaboration / Partnership of the Year
- Audemars Piguet x KAWS Royal Oak Concept Tourbillon
- Breitling x NFL Chronomat B01 42 NFL Team Editions
- Bulova x Complecto Super Seville Limited Edition
- Christopher Ward x Mr Jones watches C1 Celestial Moonphase
- Dennison x Collectability Sunray Dial
- Hamilton x Death Stranding 2 American Classic Boulton Limited Edition
- Minecraft x Fossil Limited-Edition Deepslate Chronograph
- Oris x The Muppets ProPilot X Miss Piggy Edition
- Richard Mille x Rafael Nadal – RM 27-05
- Roger Dubuis x Dr Woo Excalibur Monotourbillon Dr Woo Episode III
Event or Activation of the Year
- America Telling Time: 150 Years of Bulova, Amazon Prime
- Breitling NFL Team Editions launch event, NY
- Citizen Super Titanium: The Beauty of Time, NY
- IWC, F1: The Movie premiere, NY
- Rallye des Légendes Richard Mille American Edition, CA
- Rolex at the Masters Tournament, GA
- TAG Heuer, Miami Grand Prix, FL
- Urban Jürgensen relaunch gala Dinner, Santa Monica, CA
- Watch Week Aspen, CO
- WindUp Watch Fair, NY
Marketing Campaign of the Year
- Audemars Piguet x KAWS Royal Oak Concept Tourbillon
- Blancpain: Ocean Commitment
- Breitling: Austin Butler
- Bulova: America Telling Time: 150 Years of Bulova
- Hamilton X Death Stranding 2
- Hublot: Big Bang 20th Anniversary
- IWC x F1: The Movie
- Norqain: Sidney Crosby
- Rolex Land-Dweller – A New Perspective
- TAG Heuer: F1 partnership
American Watch Brand of the Year
- Benrus
- Breda
- Brew Watch Co.
- Bulova
- Hamilton
- Luminox
- Oak & Oscar
- Shinola
- Timex
- Vortic Watch Co.
Affordable Luxury Watch Brand of the Year
- AWAKE Concept
- Baume & Mercier
- Bell & Ross
- Certina
- Frederique Constant
- Junghans
- Longines
- Nomos Glashütte
- Oris
- Rado
Jewelry Watch Brand of the Year
- Bvlgari
- Cartier
- Chanel
- Chopard
- Dior
- Gucci
- Jacob & Co.
- Louis Vuitton
- Piaget
- Van Cleef & Arpels
Volume Watch Brand of the Year
- Breda
- Certina
- Citizen
- G-Shock
- Luminox
- Mondaine
- Seiko
- Swatch
- Timex
- Tissot
Prestige Watch Brand of the Year
- Bremont
- Cartier
- Glashütte Original
- Grand Seiko
- IWC Schaffhausen
- Omega
- Panerai
- Rolex
- TAG Heuer
- Zenith
Luxury Watch Brand of the Year
- Audemars Piguet
- Breguet
- F.P. Journe
- Hublot
- Jaeger-LeCoultre
- MB&F
- Patek Philippe
- Richard Mille
- URWERK
- Vacheron Constantin
CONSUMER
Best Independent Watch
Celebrating exceptional timepieces from non-group-owned brands that demonstrate innovation, craftsmanship, and originality beyond the mainstream.
- Biver Automatique Atelier Series Carbon Edition
- David Candaux DC6 Titanium
- F.P. Journe Chronomètre Furtif
- Konstantin Chaykin ThinKing
- MB&F Legacy Machine Perpetual ‘Longhorn’
- Shona Taine Khemea
- Stella Watch Co. Felix II
- Studio Underd0g Av0cado (Gen3) Limited Edition
- Urban Jurgensen UJ-2
- URWERK UR-100V Magic T Hunter Green
Best Pilot Watch
Awarded to a pilot-style watch that excels in legibility, aviation heritage, and practical features for travel and adventure.
- Bell & Ross BR-03 Patrouille de France 70th Anniversary
- Breitling Navitimer B02 Chronograph 41 Cosmonaute Scott Carpenter Centenary
- Bremont Altitude MB Meteor
- Fortis Flieger F-43 Triple GMT
- Hamilton Khaki Aviation Day Date Auto
- IWC Pilot’s Watch Chronograph 41 Top Gun Mojave Desert
- Junghans Pilot Automatic
- Longines Pilot Majetek Titanium
- Patek Philippe Calatrava Pilot Travel Time Ivory 5524G-010
- Zenith Pilot Big Date Flyback Blue Ceramic
Best Dress Watch
Awarded to an elegant dress piece delivering timeless sophistication for formal occasions.
- Audemars Piguet Code 11.59 Perpetual Calendar
- Bvlgari Bvlgari
- Chopard L.U.C Qualité Fleurier 20th Anniversary
- Frederique Constant Classics Manchette
- Jaeger-LeCoultre Reverso Tribute Monoface
- Omega De Ville Prestige
- Patek Philippe Calatrava 6196P Platinum
- Piaget Andy Warhol Clou de Paris
- Raymond Weil Millesime Small Seconds 35mm
- Vacheron Constantin Historiques 222
Best Dive Watch
Honouring a dive watch excelling in performance, durability and underwater readiness.
- Ball Engineer Master II Ballistic Diver
- Blancpain Fifty Fathoms Tech Titanium 45
- Breitling Superocean Heritage B31 Automatic 42
- Certina DS-X GMT
- Doxa SUB 750T Clive Cussler
- Longines Legend Diver White
- Panerai Submersible Chrono Marina Militare Experience Edition
- Seiko Prospex LX Line Limited Edition
- Tudor Pelagos Ultra
- Ulysse Nardin Diver [Air]
Best Integrated Bracelet (Sports) Watch
Honouring a sports model with an integrated bracelet – where the links seamlessly meet the timepiece’s case – combining robust functionality with sleek design.
- Audemars Piguet Royal Oak Double Balance Wheel Openwork 41mm Ceramic Blue
- Czapek & Cie Antarctique Tourbillon Glacier Blue
- IWC Ingenieur Sutomatic 42 Ceramic
- Laurent Ferrier Sport Auto 79
- Moser Streamliner Flyback Chronograph Automatic
- Patek Philippe Cubitus
- Piaget Polo 79
- Rado Anatom Automatic
- Rolex Oyster Perpetual Land-Dweller
- Tissot PRX
Best Challenger Watch
A watch that defies the traditional codes of watchmaking, whether in value or innovation.
- A.Lange & Söhne Minute Repeater Perpetual
- Bylgari x MB&F Serpenti
- Christopher Ward C12 Loco
- Frederique Constant Classic Perpetual Calendar
- Jacob & Co. Astronomia Four-Axis Tourbillon
- Konstantin Chaykin ThinKing
- Richard Mille RM 75-01 Flying Tourbillon Sapphire
- Roger Dubuis Excalibur Grande Complication
- Rolex Oyster Perpetual Land-Dweller
- Vacheron Constantin Les Cabinotiers Solaria Ultra Grand Complication
Best GMT / Travel Watch
Celebrating a reliable GMT watch designed for global travel and clarity across time zones.
- Audemars Piguet Royal Oak Concept Split-Seconds GMT
- Bianchet Flying Tourbillon GMT
- Grand Seiko SBGJ277
- Louis Vuitton Tambour Taiko Spin Time Air Antipode
- Montblanc 1858 Geosphere Annual Calendar Limited Edition
- Nomos Glashütte Club Sport Neomatik Worldtimer
- Patek Philippe Ref. 5330G-001 World-Time
- Ressence Type 7 GMT
- Rolex GMT Master II Ceramic Green Dial
- Tudor Pelagos FXD GMT Zulu Time
Best Chronograph Watch
Awarded to the standout chronograph combining precision, readability and design excellence.
- Audemars Piguet Royal Oak Offshore Selfwinding Chronograph
- Glashütte Original SeaQ Chronograph
- Hublot Big Bang Unico Summer 2025
- Norqain Independence Chrono
- Omega x SwatchBioceramic Moonswatch 1965
- Parmigiani Fleurier Tonda PF Sport Chronograph ‘Sandstone’
- Richard Mille RM 72-01 ‘Charles Leclerc’ Flyback Chronograph
- TAG Heuer Carrera Chronosprint x Porsche Rallye
- Tudor Black Bay ‘Flamingo Blue’
- Zenith Defy El Primero Blue Ceramic
Best Vintage Inspired Watch
Celebrating a modern timepiece that channels classic design cues and nostalgic appeal with precision and polish.
- Alpina Heritage Tropic Proof
- Blancpain Fifty Fathoms Automatique
- Breitling Top Time B31
- Citizen Promaster Aqualand 40th Anniversary Limited Edition
- Dennison x Collectability Sunray Dial x2
- Hamilton American Classic PSR Digital
- Jaeger-LeCoultre Reverso Tribute Monoface
- Oris Divers Sixty-Five 60th Anniversary Edition
- TAG Heuer F1 Solargraph
- Van Cleef & Arpels Cadenas
Trend Watch: Best Jump Hour Watch
Recognizing a standout jump-hour watch that captures contemporary mechanical creativity and aesthetic flair.
- A.Lange & Söhne Zeitwerk Date Pink Gold
- Bremont Terra Nova Jumping Hour Bronze
- Cartier Tank à Guichets
- Fears Brunswick Jump Hour Coral Lacquer
- Gerald Charles Maestro GC39 25th Anniversary Edition
- Hautlence Linear Series 3
- Jaeger-LeCoultre Reverso Tribute Nonantieme ‘Enamel’
- Louis Vuitton Tambour Convergence
- M.A.D Editions M.A.D.2
- Maen x Nico Leonard Jump Hour
INDUSTRY / GRAND PRIX
Shortlist to be revealed on the evening
Outstanding Contribution
Industry-facing, retail-focused award recognising impact in the US market over prolonged period of time.
Changemaker / Tastemaker of the Year
Watchmaker boss helming a brand with big impact / evolution / change over the past 12 months.
