David Cerrato - Portrait 2019

WATCHPRO ORIGINALS: Montblanc Watches managing director looks to conquer fresh peaks

Davide Cerrato has brought a sense of direction and adventure to Montblanc’s watchmaking division since joining in 2015. Then Covid-19 hit.

It has been six weeks since the Swiss watchmaking industry ground to a halt and Montblanc Watches remains closed and will not restart production until the end of May, the company’s managing director Davide Cerrato tells WatchPro

Montblanc’s stablemates at Richemont are on a similar timetable, with only limited production for special projects, Mr Cerrato adds.

Since joining Montblanc from Tudor in 2015, Mr Cerrato has brought clarity and a sense of direction to a business that is now custodian of Minerva’s great watchmaking heritage.

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