I am not going to pretend I have heard of Cuddle Team Leader, Supply Llama loot box, Peely the Banana, Victory Royale or Kevin the Cube Glyphs, but I have heard of Fortnite, a massive online multi-player game with a reported 500 million devotees around the world.
Timex has capitalised on this popularity with a collaboration with Fortnite in the form of Q Timex LCA, Urban Pop, and MK1 watches featuring the aforementioned characters and characteristics from the game.
The Timex x Fortnite collection has six styles based on the characters and infused with their “unique and playful personalities”, Timex says.
To help with the hype, every Timex x Fortnite watch is sold with a digital code for a Cold Snap Pickaxe that can level-up gameplay, we are told.
“We’re proud to be the first watch brand to collaborate with Fortnite, a game that has captivated millions and redefined entertainment,” says Shari Fabiani, CMO of Timex Group.
“This partnership celebrates the creativity and bold spirit of the Fortnite community, and we’re honoured to offer fans a way to bring that passion to their wrist and to be a reminder to make time for what they love.”
All models are on sale now for £105, making them the perfect stocking-filler for a Fortnite fan this Christmas.
