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Florida-based CTE Watch Company had to adapt quickly after the pandemic shut down most of the Caribbean travel industry that the distributor supplies.
First watch collections are expected to be unveiled early in 2022.
New campaign titled We Don't Stop aims to highlight the hope and resilience many around the world continue to show in the face of difficult circumstances.
Timex is using its #WeDontStop tag on a global campaign full of optimism for a world emerging from the pandemic mixed with messages of inclusion and inspiration delivered by influencers from across the social and professional spectrum.
Timex and Todd Snyder have described their latest collaboration as a throwback to “one of the most elegant eras in design.”
Six watches in the collection, Coke, Batman and Root Beer, range in price from $179 for 38mm quartz models to $279 for 40mm automatics.
Some of the brand's more famous models will see the likes of Charlie Brown and Snoopy appear on their dials for the first time
Timex is a little late with its T80, although Pride Month in June was so disrupted by Covid that means many events are still taking place.
T80 x PACMAN, first unveiled last year, is hitting shops this month.
Todd Snyder x Timex Art of Pride watch will raise money for the Sylvia Rivera Law Project and Rainbow Railroad Foundation.