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Fossil is tapping into this tech-savvy customer base with the launch of a limited edition smartwatch in partnership with Razer.
Mario wakes you up with a salute in the morning and as the day progresses and you rack up your step count, you unlock rewards at each stage of your daily target.
500 million people are tuning in to watch gamers competing in eSports and playing Fortnite, FIFA and Call of Duty. That is an audience watch brands cannot ignore.
A limited edition TAG Heuer Connected has Super Mario dishing out rewards for reaching activity goals throughout the day.