Direct to Consumer News - WATCHPRO USA

LEAD STORY, NEWS

Add to cart added at Vacheron Constantin’s US website

by Rob CorderOctober 20, 2021October 20, 2021

Richemont brand rolls out direct to consumer ecommerce in the United States.

LEAD STORY, NEWS

Zenith gives itself exclusive rights to sell latest Chronomaster Original E-Commerce

by Rob CorderSeptember 14, 2021September 14, 2021

FEATURES, NEWS, OPINION

ARIEL’S ESSAYS: Not all watch brands should be seduced by direct-to-consumer ecommerce sales

by Ariel AdamsApril 21, 2020April 21, 2020

FEATURES, NEWS, OPINION

Direct to consumer retail undermines lifetime customer value for watch brands

by Rob CorderJanuary 10, 2020

CORDER’S COLUMN: The power of supportive brand-to-retail partnerships

by Rob CorderOctober 23, 2019October 23, 2019

FEATURES, NEWS, OPINION

WATCHPRO ESSAY: Will watch companies abandon working with retail partners?

by Rob CorderSeptember 11, 2019

America, EDITOR'S CHOICE, LEAD STORY, NEWS

Watch brands attempting to bypass retail partners are beginning to wise-up

by Rob CorderJune 24, 2019