Although Rolex watches cannot be sold online, it does not mean they should not be promoted by their authorized dealers.
Wristwatch industry recovery will be painfully slow unless hiring practices are radically revised
Ariel Adams
Even as the world is enduring global economic shutdown, luxury watch brands continue to plan the next phase of their sales strategies – which, for many companies, will rely heavily upon internet sales.
Coronavirus is forcing every business in the world to confront their digital vulnerabilities and the luxury watch business is further behind than most.
aBlogtoWatch editor and owner Ariel Adams argues that retailers need to build their own brand, not simply rely on Swiss watchmakers to define them.
Several theme emerged during panel discussions between retailers, brands and watch collectors at the United Arab Emirates summit.
aBlogtoWatch founder Ariel Adams argues that the watch industry is losing vital advocates by failing to support specialist journalism.
aBlogtoWatch publisher Ariel Adams gives WatchPro USA readers his insight into how CEO George Kern is transforming Breitling.
A lot of brand managers are too invested to really want to risk hearing thoughts from customers that contradict their personal opinions.
Influencer marketing is a Wild West subset of the marketing world where it is difficult to spot the Svengalis among the snake oil salespeople.
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