All eyes are on Qatar right now as the Fifa World Cup proceeds.
The soccer spectacular has come a little too early for Richemont to benefit from its latest TimeVallée multibrand luxury watch showroom, which is set to open in an extension of Doha’s Hamad International Airport.
It will be TimeVallée’s first airport duty free location outside of China, and signals a confidence that air travel around the world will continue to recover following years of covid-related restrictions.
It joins a network of over 30 prestigious TimeVallée stores that began launching across China and other Asian markets before heading West into Europe with a new showroom in Lucerne.
There are no firm dates for TimeVallée to open in the United States, but the direction of travel is all in this direction, with Richemont’s Specialist Watchmakers increasingly demanding placement in the most premium locations and branded stores.