“Time is the currency of your life. Measure it well,” Reeds Jewelers declares in a new promotion highlighting its fine watch offer.
Genna Zimmer, Reeds’ VP of strategy and operations, says the campaign is designed to quicken the pulse of watch lovers, much as the jeweler’s previous promotions for its jewelry have done.
“I’m loving the content our Reeds Jewelers video production team is creating. We’ve always focused on emotional, jewelry campaigns, but this is our first emotional-based watch campaign,” she describes.
Reeds runs around 70 watch and jewelry showrooms down the Eastern Seaboard from New Jersey down to Florida and across to Texas including monobrand stores for the likes of TAG Heuer, Omega, Grand Seiko and IWC.
Its watch brand portfolio covers an A to Z spanning Accutron to Rolex, Tudor and Zenith.