Swatch Japan has already teased a fresh drop of MoonSwatches with packaging that appears to have that plucked ostrich leather look.
Now finished versions of the bioceramic tribute watches have appeared at Harvey Nichols, a high end department store frequented by the rich in Knightsbridge, London.
Swatch just opened a concession within the famous emporium, which is an unusual alignment with the resident high fashion brands — Gucci, Saint Laurent, Loewe, Bottega Veneta, Burberry, to name a few — but the pulling power of MoonSwatch has made an opening attractive to the store.
The store opened with the special MoonSwatch with an ostrich-strap in deference to the designer fashion around it.
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Swatch says this is the first in a series of exclusive collaborations to be stocked in Harvey Nichols, which suggests a fashion-forward roadmap is emerging for the MoonSwatch.
The brand has been rolling out exclusives around the world in collaboration with other partners.
An ostrich strap was first teased by Swatch Japan’s Instagram in October this year.
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