Hublot will become Austin FC’s Official Timekeeper for the next three years starting from the upcoming 2023/24 season.
This partnership follows the brand’s opening of its Austin boutique last year, which is another example of Hublot’s North American expansion.
Hublot’s historical and now ubiquitous presence in soccer exemplifies the perfect partner for Austin FC, which attracts fans from across the nation in one of the fastest growing cities in America and holds the longest active streak for sold out games in Major League Soccer.
Ricardo Guadalupe, Hublot CEO, said: “Hublot is proud to enter Major League Soccer by signing a multi-year deal with Austin FC as Official Timekeeper. We are looking forward to timing memorable experiences for people who love football in the United States.”
Hublot has been a longstanding presence in all codes and colors of soccer, entering in 2006 with the Swiss National team. True to the brand’s philosophy “First, Unique and Different”, Hublot was the first luxury brand to align with the world’s game (and America’s fastest growing sport).
‘Hublot Loves Football’ has become the slogan at the world’s biggest sporting events (such as the FIFA World Cup, Premier League, UEFA Champions League) and through its ambassadors.