H. Moser & Cie. has opened a standalone boutique in the Galleria Luxury Hall East mall in Seoul, South Korea.
It is the brand’s fourth boutique in Asia and only the fifth in the world following an opening in Silicon Valley, USA, earlier this year.
The store will be run by Rocca, Italy’s largest luxury watch and jewelry retailer and part of the historic Damiani Group.
It uses the same modern minimalism in its design, with concrete and glass combining to create a stark, gallery-like atmosphere.
“Opening our first standalone boutique in Korea is more than a strategic milestone, it’s a love letter to a vibrant market, curious and hungry for authenticity,” says Edouard Meylan, CEO of H. Moser & Cie.
“Together with Rocca, we share a common ambition: to nurture excellence and offer an experience that is both rare and meaningful,” he adds.
