Bucherer has had a presence in the Alpine resort of St. Moritz for almost a century; a place where the glitterati can indulge in a spot of luxury watch and jewelry retail therapy after a day on the slopes or lunch in the Michelin-starred Ecco restaurant.
Now the jeweler has upgraded its Via Maistra boutique in the latest Bucherer style.
The main retail space has divided into three mezzanine floors and designed using dark woods, neutral carpets and a floor crafted from local natural stone.
Highlights include a fireplace with a seating area and a small bar embedded in bronze-coloured brass watch displays.
A Rolex shop-in-shop is up on a third mezzanine floor. Other watch brands include Tudor, IWC Schaffhausen, Breitling and H. Moser & Cie.
There is also multibrand certified pre-owned watch area and a Rolex CPO display.
