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Bucherer

THE BIG INTERVIEW: Patrick Graf, chief commercial officer for Bucherer, looks to the future

Patrick Graf Bucherer
These are challenging times for luxury Swiss watch retailers and brands, but the current Coronavirus crisis is an opportunity, says Bucherer's ever-optimistic chief commercial officer Patrick Graf in conversation with Rob Corder. A much greater focus on domestic customers in the United States, United Kingdom, Germany, France and Switzerland is giving the business better balance, and growth of certified pre-owned luxury watches and ecommerce is preparing it for a very different future, Mr Graf says in this month's Big Interview.
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