Hot on the heals of the Swiss watch industry unveiling its key 2024 novelties, the focus now shifts to the cities where the watches will be sold.
New York probably ranks only third behind Geneva and Hong Kong as a watch retailing city, and Madison Avenue’s branded boutiques are presenting their best face to the horological community from April 30 to May 2 with presentations of the new collections launched in Geneva along with educational sessions, watchmaking workshops and discussions around the most important topics in the watch world today.
This tenth anniversary outing for MAWW is, for the first time, partnering with the Fondation de la Haute Horlogerie (FHH), the organization that runs Watches and Wonders in Geneva.
The event is supported by the Horological Society of New York and collectors’ club RedBar.
Events and presentations will take place at 12 participating watch stores located on Madison Avenue between East 57th and East 75th Streets.
It kicks-off with an opening night reception on Tuesday, April 30 from 6 to 8pm.
Watch lovers are invited to a panel discussion on May 2 where industry experts will review the most exciting launches from Watches and Wonders Geneva, explore how vintage watches of the past are inspiring today’s designs, and share their insights on what the future holds for collectors and connoisseurs.
That will be followed by the annual Madison Avenue Watch Week Walk – a stroll up the Avenue to visit participating boutiques with experts to experience the novelties first-hand.
Highlights of Madison Avenue Watch Week
A. Lange & Söhne will provide the opportunity to learn about the history of the brand while experiencing the craftsmanship through a live demonstration on one of its in-house movements and a dialog with one of our own watchmakers flown in from Glashütte, Germany. By appointment only.
Apple will curate your own Today at Apple Watch session. Learn ways to personalize and utilize for your business. By appointment.
Breitling Boutique celebrates the 140th anniversary a special vintage collection of watches that highlight Breitling’s innovation since 1884.
Buccellati will share its extraordinary timepiece history and present a special showing in its gallery setting.
Davide Cenci will host an “Off The Cuff” fashion showing moderated by Michael Macko pairing men’s fashion with a curated collection of vintage watches presented by Element iN Time NYC.
Element iN Time NYC will display its vast collection of vintage and modern timepieces from assorted Swiss manufactures. Book an appointment to view to a private collection of Clocks and Watches and meet the collector, a former UN Diplomat who has been hunting them worldwide for 50 years. By appointment only.
IWC Schaffhausen will present a panel discussion: How a Watch Stays Eternally Relevant, for an exploration of the IWC Portugieser and how it has remained an icon for 85 years – and private, small group product presentations of the newest timepieces just unveiled at Watches and Wonders Geneva.
Jaeger-LeCoultre offers a series of Watchmaking Masterclasses led by an expert watchmaker. Participants will actively practice skills of traditional watchmaking with the opportunity to bring a timepiece to life by assembling a mechanical movement. Reservation required.
Montblanc celebrates the beginning of Madison Avenue Watch Week and invites watch connoisseurs to discover its curated collection of 2024 Watch Novelties by private appointment with a Montblanc watch specialist.
Ralph Lauren will have on view a specially curated timepiece collection for Madison Avenue Watch Week.
The 1916 Company presents exclusive F.P. Journe and De Bethune Watches & Wonders Open House Exhibitions as well as F.P. Journe and Bethune Education Sessions with Jack Forster, George Mayer and Tim Mosso.
For further details on opening night, watch-related programming and events, please visit http://madisonavenuewatchweek.com/