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An unwavering beacon standing tall in its center, Hublot says it is proud to honor the city with the latest iteration of its Concrete Jungle.
It comes via a special collaboration with the acclaimed New York City Ballet in celebration of The Festival of Wonder luxury sale series.
Not only is it one of New York City’s most iconic buildings, it is also the headquarters of the US-based watchmaker.
The event, which ran from October 25 – 26 at Gotham Hall in the city, hosted participants from 37 brands including Omega, Seiko, and Blancpain among others
The company is to launch the new collection as part of a two-day pop-up and to coincide with a brand refresh and a new digital and social campaign
The store opened to the public on Thursday, September 26, and will be consumers first opportunity to buy timepieces directly from the brand at a retail location, as opposed to through wholesale partners.
The company says it hopes furthering the Grand Renovation of its iconic Flagship store reinforces Saks' position in the Manhattan market.
The Omega Speedmaster: To the Moon and Back auction on July 19 aims to celebrate the iconic sports watch and its trip to the moon 50 years ago.
The new series will be exclusively available in Hublot stores in Ginza, Osaka and Kyoto in Japan and in the New York Hublot boutique.
The watches will also be offered in London, Geneva, New York and Hong Kong between July 2019 and October 2020.