Partners that have opened branded Breitling boutiques are reporting staggering sales, so it is little wonder that the watchmaker and its retailers are warm to the idea of building additional showrooms together.
Breitling has highlighted six new boutique openings across the United States in recent weeks.
In addition to the brand’s first locations opening in Atlanta (Lenox Square), Dallas (NorthPark Center) and Orange County (South Coast Plaza), Breitling will be adding locations in Southern Florida (Boca Raton Town Center), Long Island (Roosevelt Field) and Houston (The Woodlands Mall).
Thierry Prissert, president of Breitling USA says boutiques are the best way for customer to experience the brand.
“It allows you to immerse yourself into the casual, inclusive and sustainable luxury that defines Breitling,” he says.
“As the Breitling brand continues to grow, our retail development remains a priority. We have a robust strategy for our North American expansion and are thrilled to be growing in existing markets as well as venturing into new ones,” Mr Prissert concludes.
Breitling boutiques adopt the same styling in Atlanta, Dallas, and Houston.
