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Breitling saddles up with iconic British motorcycle icon Triumph

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A three year deal with rival British bike maker Norton was quietly shelved last month, making way for Triumph to roar into Breitling showrooms.

Breitling reincarnates a classic as part of its summer offering for...

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What started as a 1950s divers’ watch, it has now evolved into a fashionable timepiece for women.

Breitling beefs-up Chronomat chronographs

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Watchmaker supersizes a fresh 44mm collection of masculine Chronomat watches.

Breitling and Hermès appoint HODINKEE Shop as an authorized dealer

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It has been a big week for HODINKEE with both Breitling and Hermès added to its list of brands on sale through its ecommerce store.

Breitling turns to Founders’ Squad for inspiration for Premier Heritage chronographs

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CEO Georges Kern time travels to speak to Breitling's founder and descendants who steered the brand from the late 19th century, and asked them what they thought of a new family of Premier Heritage chronographs.

Breitling tells women to buy now before capsule collection of watches...

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Breitling has built on last year's launch of its 36mm Chronomat Automatic for women with a capsule collection — produced for a limited time only — in fresh spring colors.

HOW IT WORKS: WatchPro kicks the tires of Breitling’s pre-owned watch...

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For $2,000, customers can try on up to three watches for several months at a time within a year before deciding if they would like to buy one.

Breitling floats $2,000 try-before-you-buy watch subscriptions

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#BreitlingSelect, starts with a one-time subscription fee of $450 and is followed by 12 monthly payment of $129 for a total of $1,998.

Breitling bases latest Red Arrows limited edition watch on modern Chronomat

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Breitling has created a limited edition version of its new Chronomat as part of its ongoing sponsorship of the Red Arrows RAF aerobatic team.

Breitling saddles-up with Deus Ex Machina

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Partnership is part of Georges Kern's mission to modernise the watch brand and widen its appeal with a younger demographic.