The collection will launch with the Navitimer 1 B01 Chronograph 43 Swissair Edition, a piece which will be followed by watches celebrating other important airlines of past eras.
International group opens multi-brand Watches of Switzerland showroom alongside Omega and Breitling boutiques at Wynn Resort.
Breitling cinema squad members Brad Pitt and Daniel Wu were on hand to mark the occasion.
Rolex watches accounted for 20% of the total luxury watch sales on the site this year.
Breitling store opens in Wynn Plaza, a new 70,000 square foot retail extension to Wynn Resort.
The watches take inspiration from the first Premier watches launched in 1943 and are designed for modern, stylish, urban customers.
CEO Georges Kern gives a glimpse at his future communications plans as Breitling flies American media into London for an autumn update.
CEO Georges Kern, a veteran of SIHH anchor Richemont, signs Breitling as 43rd partner of FHH.
WatchPro's editor says that the brand should face the scrutiny of a monopoly if it fails to live up to its charitable status.
Troverie , which launches today, carries watches from 16 prestige watchmakers and has the backing of 26 luxury jewelers present in 22 states.