Kodak Group has shared a first teaser of its new TimeVallée showroom at the American Dream mall in New Jersey.
TimeVallée is a premium multibrand showroom concept developed by Richemont.
It has close to 50 stores around the world, more than half of which are in Mainland China. The network has been expanding eastwards in recent years, first across Asia and the Middle East, then into Europe.
Its first outpost in North America was in Montreal, Canada, before this summer’s opening as a franchise with Kodak Group in New Jersey.
A soft opening has already taken place with the official ribbon-cutting taking place later this month.
TimeVallée around the world focuses predominately on selling watches and jewelry from Richemont’s maisons including A. Lange & Söhne, Baume & Mercier, Buccellati, Cartier, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Roger Dubuis, and Vacheron Constantin.
However, its stores also stock brands including Bulgari, Carl. F. Bucherer, Chanel, Chaumet, Chopard, Corum, Franck Muller, Girard Perregaux, Glashütte Original, Gucci, Hermès, Hublot, Oris, Parmigiani, TAG Heuer, Titoni, and Zenith.
American Dream is a retail, entertainment and leisure destination.
TimeVallée is located in a luxury wing of the American Dream mall named The Avenue where it will compete with a Watches of Switzerland showroom offering Rolex, Omega, Tudor, Doxa, Grand Seiko, Girard-Perregaux and pre-owned watches from Analog Shift.
Both luxury watch showrooms are rubbing shoulders in the mall with premium boutiques for the likes of Alexander Wang, Balenciaga, Dolce & Gabanna, Tiffany & Co., Hermes, Saint Laurent, Saks Fifth Avenue, Gucci and Mulberry.
