Teddy Baldassarre has opened a multibrand luxury watch showroom in Crocker Park, Cleveland.
It is the latest step in a story that has seen the 29-year-old become one of the watch world’s most influential voices on Youtube before looking to monetize his reach to almost one million subscribers through an ecommerce venture under the Teddy brand.
Ecommerce is notoriously challenging in the luxury watch business, with many of the biggest brands, including Rolex, Audemars Piguet and Patek Philippe, banning retailers from selling online.
Others, such as Omega, have been reluctant to work with online-only retailers, in part because they cannot deliver the luxurious customer experience of a physical boutique.
These may have been driving factors behind Teddy opening at 218 Crocker Park Blvd in his home town of Cleveland.
It is an authorized dealer for Omega, Breitling, Grand Seiko, Glashutte Original and Breitling.
