Boston-based Long’s Jewelers has become one of the first family-owned independent jewelers to go live with watches within the Rolex Certified Pre-Owned program.
The business joins Bucherer, Watches of Switzerland and The 1916 Company (formerly WatchBox) as retailers offering the Rolex watches, which have been fully authenticated and serviced by Rolex.
Each watch is given official Rolex Certified Pre-Owned tags along with a two year international guarantee.
“Long’s Jewelers is proud to participate in the Rolex Certified Pre-Owned program,” says Long’s Jewelers President, Craig Rottenberg.
“Long’s and Rolex share in their uncompromising pursuit of excellence, innovation, and client service. Being an early partner in this program reflects our shared philosophy as well as the confidence we have in our ability to represent this long-anticipated program at its onset,” he adds.
Rolex Certified Pre-Owned watches are available from today, November 1, at two Long’s Jewelers multibrand store in Nashua, NH, as well as its newly opened South Shore showroom located in Braintree, MA.
Long’s owns and runs a monobrand Rolex boutique on Newbury Street in Boston, but that showroom is not part of the program from day one.
Long’s is offering Rolex Certified Pre-Owned timepieces on LongsJewelers.com.