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Rolex opens its largest boutique in the United States with Long’s...

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At 3,500 square feet over two floors, the Rolex boutique is the largest in the United States, beating a 3,000 square foot space within the Wynn Resort in Las Vegas run by The Watches of Switzerland Group.

America’s biggest Rolex store opening rescheduled for February

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Originally planned for 2020, logistics and construction have been slowed down by the complexities of working in a world hamstrung by the covid pandemic.

THE BIG INTERVIEW: Playing the Long’s game

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Long's Fine Jewelers is about to open the largest Rolex showroom in the United States. Rob Corder caught up with CEO Craig Rottenberg in Boston to find out more.

America’s largest Rolex showroom set to open in December

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Prestige Boston jeweler Long's will open its first monobrand Rolex boutique ahead of Christmas.