If you are thinking of spending time in London on your way to Watches and Wonders in Geneva this year, a visit to Omega’s Her Time House is a must.
The House has been designed to tell the story of Omega’s leadership in women’s watchmaking, which stretches back for over a century in a light, bright, feminine and thoroughly luxurious environment located in a stunning Edwardian (early 20th century) townhouse with views over Hyde Park.
It is open until March 29, so lines up perfectly with a trip to Geneva, and there could not be a better time to visit London with the UK pound still in the toilet compared to the dollar so hotels and restaurants will feel particularly affordable.
This is the first time that the UK has hosted Omega’s Her Time exhibition, which has previously touched down in Madrid, Milan, Shanghai, Paris and St. Petersburg.
The ground floor of the London pop-up is dedicated to showing the artistry of Omega’s ladies’ watches including rarely seen art nouveau and art deco jewellery watches.
Highlights include a Medicus watch, designed for nurses, which was made from 1937, and the Omega–Grima “Harvest” pendant watch from 1970s designed in Britain by Andrew Grima and featuring an emerald faceted quartz crystal curling into an 18ct gold sheaf.
The first floor is home to a members-only space, with several bars to enjoy a drink and light food options served throughout the day.
A series of daytime and evening events will be hosted at the House to celebrate and inspire women while championing issues like health, wellness, career and lifestyle.
To reinforce the message, Omega is using a female-founded catering company and an all-female event management team and designers to run the space.
Her Time House aims to be a feast for all the senses, and includes a time out zone where visitors can wear noise cancelling headphones piping in relaxing soundscapes.
The experience is open from March 9 to 29, and there will be a number of special appearances from Omega’s family of ambassadors across the three-week period to which customers will be invited.
Interior design is the antithesis to the dark wood-lined gentlemens’ clubs of the past.
The theme is built around a bright white and gold theme with modernized baroque influences that promise a warm, welcoming feminine environment.
A focal point of the design of the house is a gold leaf Her Time Tree sculpture by Patrick Seaman Spice in the ground floor atrium.
Omega’s Her Time House, at 4 Hamilton Place, London, is open to the public from 11am to 6.30am from Tuesday to Saturday and from midday to 5pm on Sundays.
It runs from March 9 to 29.
