Alan Zimmer, president and chief executive of Reeds Jewelers, has strived every day to grow the size and strength of his chain of stores in the Eastern United States, which now extends over 13 states.
That expansion is not slowing down, with four monobrand stores being added to the network this year.
Reeds has been shifting its watch offer upmarket in recent years, and will continue that direction with two TAG Heuer boutiques opening by the end of this summer and a further two monobrand stores later in the year, although the brands have not been disclosed.
Mr Zimmer tells WATCHPRO he also hopes to expand into new cities and further develop Reeds’ online store, which is the fastest-growing segment of the business.
With the help of a third generation working in the “family business” — Mark Schreiber, Brittney Zimmer and Genna Zimmer — the group is expected to grow to “new heights”.
“I believe we’ve recruited and retained some of the best talent in the industry,” Mr Zimmer says. “Without a strong sales force and management, Reeds wouldn’t be thriving.”
Reeds is an authorized dealer for around 30 watch brands ranging from volume marques like Citizen and Bulova to Omega, IWC and Rolex.