Hublot has opened its 15th boutique in North America having cut the ribbon on a showroom in Honolulu, Hawaii.
It is located within the Ala Moana Center, which is said to be the largest open air mall in the world with over 350 shops and restaurants.
Hublot is making a habit of targeting beach-side tourist hot spots.
Last year the LVMH-owned brand opened a series of boutiques at Mediterranean sun traps including Capri, Ibiza and Mykonos along with American destinations including Palm Beach and Miami Design District.
Hublot’s Honolulu boutique is a diminutive 900 square feet, and adopts signature concepts including alcantara, mirrors and pop-art paintings.