Rolex springs new year price rise

Oyster Perpetual Cosmograph Daytona

Rolex raised its prices at the beginning of the month after freezing them since 2020.

Increases were relatively modest overall, but professional steel watch prices have been given considerably larger hikes than their equivalent models in precious metals.

Rolex’s steel Submariner in Oystersteel with no date has jumped in price by 13.3% from $7,900 to $8,950, but the comparison is to the older 40mm model as the watch was relaunched in 2020 in a new 41mm style.


The Batman, Rolex GMT Master II (ref. 126710 BLNR) has risen from $9,700 $10,550 (+8.8%) and the Daytona in steel (ref. 116500) from $13,150 to $14,550 (+10.6%).

The Daytona in white gold (ref. 116519 LN) has gone up by just 2.7% from $29,700 to $30,500, including sales tax.

A Yacht Master in gold is jup by just 2.8% to $40,350.

Most other references in precious metals have risen by around 3%.



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