Hamilton, part of The Swatch Group and famous for its film and television commercial partnerships, has collaborated with video game Far Cry® 6.
Hamilton’s partnership with the latest installment in the hugely successful Far Cry® franchise involves allowing players to create a custom in-game watch that they can wear while playing missions.
The Khaki Field Titanium Auto is one of, if not, the first branded watches to appear in a high profile video game.
The watch, which has military-inspired design and precise functions, represents the perfect timepiece for the main character of Far Cry® 6, who is a guerrilla solider fighting to free the fictional nation of Yara.
The virtual watch will be available in the real world too, with more details on the launch to come.