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It becomes the first branded watch in-game in the Far Cry franchise and players can now wear the military-inspired piece in real life too.
Dario Costa, an Italian aerobatic and racing pilot, has set a new world record by flying for 43 seconds through two road tunnels in Çatalca, Turkey.
500 million people are tuning in to watch gamers competing in eSports and playing Fortnite, FIFA and Call of Duty. That is an audience watch brands cannot ignore.
The Khaki Field Titanium Auto is one of, if not, the first branded watches to appear in a high profile video game.
Three year legal battle with the Swatch Group-owned Hamilton, aimed at preventing the group trademarking the name Hamilton in Europe, has been quashed.
Hamilton calls the collaboration on the timepiece for TENET its biggest Hollywood partnership yet, and took 18 months to create a Khaki Navy BeLOWZERO that appears in the film.
The watch went on pre-sale this week in two versions, a brushed steel piece for $745 and a limited edition gold-colored model for $995 that will only be made in a run of 1,970 units.
2020 model has a cut-away dial, drawing the eye into the H-10-S automatic movement's inner workings.
Wearers of the latest military-styled Khaki Field will feel the lightness of titanium for a 2020 line extension.
Hosted by Hamilton Jewelers, the exhibition celebrates its 20th anniversary this year and will showcase new timepieces from brands such as Breitling, Rolex, Cartier, Chanel, TAG Heuer, Tudor and Patek Philippe, among others.