IWC’s signature monochrome styling has been adapted for a new showroom in Florida’s Aventura Mall, the fourth largest mall in the country and the largest in the sunshine state.
The emphasis on minimalism and precision at the 595 square foot boutique, where the brand is promising a “luxurious and immersive experience into the world of IWC, where Swiss engineering meets timeless design”.
Aventura Mall is located to the north of Miami, where it competes for luxury brands with Miami Design District, where IWC already has a boutique, and Bal Harbour Shops in one of the city’s most affluent enclaves.
IWC’s corner unit store uses clean lines, dark wood tones and open displays that place the emphasis on experience, discovery and education over a hard sell.
Run directly by IWC, the store will offer the full range of Ingenieur, Pilot’s, Portugieser and Portofino watches including limited editions and boutique exclusives.
