Ellen Sorensen has been unveiled as the new brand president for Zenith in North America.
She formally started in the role at the beginning of the year, taking over from Thierry Collot, who was at the helm for four years.
“We would like to thank Thierry for his commitment, his hard work and his contribution to reinforce the positioning of Zenith in the US and Canada, and its performance and desirability”, says Julien Tornare, CEO of Zenith.
Ms Sorensen joins Zenith following a 16 year career at Vacheron Constantin, where she was International Commercial Director based in Switzerland and prior to this Managing Director China and Managing Director Southeast Asia.
Earlier in her career with Vacheron Constantin, Ms Sorensen was Director of Marketing and Communication in North America.
“I am truly delighted and honored to join Zenith, its rich heritage is at the heart of Swiss watchmaking”, Ms Sorensen says. “Its innovative, modern designs earn acclaim and spark desire around the world, and its values of pursuing your dreams to reach your star are universally inspiring. I look forward to the exciting time ahead.”