Despite a cool-off on the secondary market, new data suggests that selling your Rolex Daytona could fetch a lump sum of cash that could do more than just make a nice addition to your savings account.
Chrono Hunter, a platform for buying and selling watches online in the UK, has suggested that Daytona owners could sell and do one of the following with the cash:
- 30% shared ownership of a $1m property according to Legal and General’s affordability calculator.
- A new Audi Q2 Technik ($29,675) or new Audi A2 Black Edition 30 TFSI ($29,835)
- 9 monthly payments on a £1 million mortgage @ 3.64% interest-only.
- A 111 Day World Cruise with Princess Cruises
- 246 shopping trips to Waitrose
Sam Rayner and Max Nordigian, founders of Chrono Hunter, explained: “Our statistics reveal the average pre-owned Rolex Daytona steel version sold through Chrono Hunter increased from $19,200 in 2020 to $30,000 at the end of 2022.”
The Rolex Daytona steel version has shown incredible resilience and is nearly double the original RRP when examining the secondary marketplace.