Tiffany & Co.’s iconic flagship on Fifth Avenue will fully reopen this month following a multi-million dollar refurbishment that began in 2019.
The project was supposed to have been completed last year, but the pandemic and other unforeseen challenges have delayed the grand reveal, which is likely to be one of the most spectacular jewelry and watch events in Manhattan since Bucherer reopened its Time Machine flagship.
The precise date of the launch has not been announced, but insiders say it will be in the final week of April.
Almost two-years into the project, Tiffany’s was acquired by LVMH, the largest luxury conglomerate in the world with 2022 sales of €79 billion.
Tiffany’s is now run by Alexandre Arnault, son of the world’s richest man, Bernard Arnault, who is charged with elevating the retailer to its former glory, and will have had a direct hand in upgrading the refurbishment in New York to a new level of luxury.
Since 1940, the Tiffany flagship store has operated at the corner of Fifth Avenue and 57th street in New York City.
Designed by the architectural firm Cross & Cross, the façade of granite, limestone and marble is celebrated for its iconic windows, which have captured the public’s imagination with displays showcasing extraordinary jewelry in fantastical settings.
It was also the first retailer in New York to sell Patek Philippe watches, the only watch brand in its store to this day.
In 2011, Patek Philippe celebrated its relationship with the store by creating a limited edition version of its Nautilus 5711 in Tiffany blue.
Only 170 were made, and the watch became so desirable that the first time one appeared at auction, it sold for $3.22 million.