Posted inEDITOR'S CHOICE, NEWS
IWC ramps up omnichannel presence with interactive VR experience
Watchmaker IWC Schaffhausen has expanded its business operations beyond reality with its latest omnichannel advertising campaign. As a part of its current international campaign, IWC is releasing an interactive virtual reality (VR) movie. The fully-immersive VR experience, which was developed in collaboration with Google Spotlight Stories, allows viewers to embark on a motorbike ride to […]