Posted inAmericaEDITOR'S CHOICELEAD STORYNEWS

Serena Williams damages her personal brand image with US Open outburst

Negative sentiment towards Serena Williams has almost doubled following her behavior during the final of the US Open tennis. The American superstar and brand ambassador for Audemars Piguet was beaten in straight sets by Japan’s Naomi Osaka. During the match she smashed her racket and verbally attacked the match umpire, calling him a cheat and a […]