Posted inNEWSDAILY NEWSLEAD STORYRetail

Seiko fans are fizzing for Pepsi cola collaboration… and the box is literally the coolest

The GMT-Master might have launched a thousand pet names, but Seiko’s brace of new diving watches now officially ‘own’ the ‘Pepsi’ denotion. What’s more, they come in their own can. Rolex had better move fast if it doesn’t want another fine watch brand forging its own partnership with Coca-Cola and robbing the 1982 red-and-black bezelled […]