Posted inNEWS, Others, UK
Citizen Bullring takeover a success with shoppers
Citizen’s connected single location, multi-platform Katherine Jenkins advertising campaign at Birmingham’s Bullring shopping centre has succeeded in getting its message across. The first round of consumer research following the launch of the innovative campaign recorded 100 percent brand recall among participants. The Citizen campaign creative, starring brand ambassador Katherine Jenkins OBE, centres on Citizen’s Eco-Drive […]
