Posted inNEWS, Research, UK
Price of Google advertising stops etailers hunting for new customers
The spiraling cost of attracting new customers using ad words and other online advertising, is prompting online retailers to focus their efforts on selling more to existing customers. The latest data from IMRG and Capgemini has revealed that active customer retention rates reached a record high of 36.4% during the period May to July 2016, a […]