TAG Heuer greenwashes latest Monaco Chronograph

New model pays tribute to the iconic British racing green color.

“Auto racing began five minutes after the second car was built” is one of many quotes attributed to Henry Ford.

Whether he actually said it or not, the point stands, that the birth of racing started pretty much as soon as there was anything to race with.

One of the first proper races was the Gordon Bennett Cup, that took place on public roads from 1900.

One of those early races was in Ireland, then part of Britain, and this was the first known use of a colour that became known as British Racing Green.

The color has been used for countless Bugattis, Aston Martins and Lotuses over the years, and now we can add to that the latest version of TAG Heuer’s Monaco Chronograph.

It follows last year’s example in Racing Blue, in honour of the racing color associated with the French.

Racing Green Monaco

Click for close-ups

The new TAG Heuer Monaco Chronograph Racing Green has a silver sunray-brushed dial with green chrono subdials.

The look is completed with a racing style strap in green perforated leather.

The watch is powered by the Calibre 11 automatic chronograph movement with 40-hour power reserve.

It comes in a 39mm sandblasted grade-2 titanium case with a sapphire caseback and is water-resistant to 100m.

It is a limited edition that is engraved “ONE OF 1000” and comes in custom packaging.

The TAG Heuer Monaco Chronograph Racing Green costs £8,150 / $9,300 / CHF 9100.

www.tagheuer.com

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