Porsche and TAG Heuer have a shared history that goes back to the 1960s.
Both brands named one of their products after the Carrera Panamericana, a fearsome Mexican road race that took place in the 1950s.
Although it was banned on well-founded safety grounds, legends of the race continued to be told, and in 1963 both a car and a watch were launched in its honor.
The Porsche Carrera and the Heuer Carrera were not linked, but it was inevitable that the two companies would work together at some point.
Their latest collaboration is the new TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana.
The new watch, TAG Heuer says, testifies to the “strong three-way link between TAG Heuer, Porsche, and the Carrera Panamericana race”.
It celebrates the 70th anniversary of a Porsche victory in the race.
It has a skeleton dial and details that echo the Porsche famous 550 Spyder race winning car.
The watch has a domed sapphire crystal and a silver, yellow, and black livery like the Porsche.
It is limited to just 255 watches, referring to the number 55, which decorated the 550 Spyder for its win in the 1954 Carrera Panamericana.
The watches are individually numbered and cost $35,850.
