Meta — formerly known as Facebook — has begun testing tools to sell digital assets and experiences within its Horizon Worlds platform.
Horizon Worlds is an expansive virtual reality social media space, while its Horizon Venues platform is focused on virtual events.
Both are early examples of metaverse spaces.
The new tools to test the sale of digital assets will be available to Horizon Worlds users who are creating virtual classes, games, and fashion accessories within the company’s immersive virtual reality environment, which is accessible via VR headsets, Reuters reports.
In theory, watch brands or retailers could create their own “worlds” within Horizon Worlds, either as pure marketing or to sell NFT versions of actual watches.
Luxury brands are already experimenting in the metaverse.
Dolce & Gabbana sold a nine-piece ‘Collezione Genesi’ debut NFT collection for a scarcely believable $5.7 million. Tommy Hilfiger is now working on ‘v-commerce’.
And in watches, last year Jacob & Co. created an NFT version of its SF24 Tourbillon, a digital piece-unique that sold at auction for $100,000, ushering in a new era of virtual watch ownership.