Hublot returns as the Official Timekeeper for the UEFA Women’s EURO 2025, which kicks off on 2 July in Switzerland.
Sixteen teams will compete across eight cities, with every moment timed by Hublot, marking another major milestone in the brand’s long-standing commitment to football – the brand was Official Watch of UEFA Euro back in 2008, and has tackled the timekeeping role since 2010.
Officials at the tournament will wear the Hublot Big Bang e Gen3, a next-generation connected watch created specifically for referees. Designed to optimise performance on the pitch, the smartwatch features custom apps to monitor yellow cards, substitutions, and stoppage time.
Hublot will also supply its now-iconic Big Bang Fourth Official’s Board, used pitch-side to signal substitutions and added time.
The brand’s bold black-and-white logo will be visible throughout stadiums, LED boards, and broadcast graphics (a big win for the marketing team), as millions of fans tune in worldwide.
To celebrate the tournament, Hublot welcomes back Ballon d’Or winner Ada Hegerberg and introduces new Friend of the Brand, Aitana Bonmatí – two of the sport’s biggest stars.
Both will front the campaign wearing watches from the colourful Big Bang One Click Joyful collection. Hegerberg wears the Joyful Steel Pink with 36 pink sapphires, while Bonmatí sports the Steel Orange edition with matching orange sapphires.