eBay’s Authenticity Guarantee has dramatically improved the trust people have in buying high value items on the global marketplace since it was introduced, first for sneakers, and then for watches, handbags and now jewelry.
Authenticity Guarantee means that every item from these categories, sold for me than $2,000, is checked by experts when it is dispatched from a seller to a buyer.
It was launched in the United States two years ago, and has now expanded into Asia and Europe.
The initiative comes under the auspices of Luxury on eBay, which has shared numbers on how business has been boosted by the trust and confidence that Authenticity Guarantee brings.
Luxury on eBay – By the Numbers
Watches
- In 2021, eight watches were purchased on eBay in the US every minute.
- The most sold watch brands in 2022 are Hamilton, Omega, Seiko, Tag Heuer, and Tissot in the US and Canada.
- Sales for trending styles like the Omega Speedmaster and Rolex Oyster Perpetual Explorer are up triple digits YoY in the US and Canada in 2022.
Handbags
- In 2021, a handbag was purchased on eBay in the US and Canada every 13 seconds.
- Chanel, Gucci, Louis Vuitton, and Prada are 2022’s top selling handbag brands in the US and Canada.
- Sales of styles like the Balenciaga Le Cagole and Chanel 22 are up triple-digits YoY in the US and Canada in 2022.
Jewelry
- In 2021, eBay sold eight fine jewelry items in the US and Canada every minute.
- Cartier, David Yurman, Gucci, Swarovski, and Tiffany & Co are 2022’s top selling brands in the US and Canada.
- Sales of the Chanel Coco Crush Ring, David Yurman Cable Spira Bracelet, Gucci Interlocking G Bracelet, and Mikimoto Cultured Pearl Bracelet are up triple digits YoY in 2022 in the US and Canada.