Such is the power and influence of Hodinkee in the watch world that it is hard to remember that 15 years ago, it was once simply the blog of a single enthusiast.
Today, it is a powerhouse brand with an industry-leading e-commerce platform that is a central hub for watch professionals and enthusiasts alike.
Last year, Jeffery Fowler took over as chief executive and has been focused on bringing the brand into its next phase of growth as it celebrates its 15th anniversary.
Prior to working for Hodinkee, Jeffery worked at the luxury fashion platform Farfetch and played a crucial role in its growth and increased market share.
He shares: “Hodinkee is at a very similar point in its business growth trajectory as Farfetch when I first joined that team, so I’m excited to work with Hodinkee to continue on its upward path.”
Jeffery has wasted no time in getting started.
His first priorities have been to expand the editorial team to help it reach a wider audience, the launch of the Hodinkee VIP program, and establishing the brand’s first-ever retail holiday, The Hodinkee 10/10 Event.
Hodinkee readership is at an all-time peak, and Jeffery has jumped on the wave.
“Hodinkee is at a very similar point in its business growth trajectory as Farfetch when I first joined that team, so I’m excited to work with Hodinkee to continue on its upward path.”
Under his stewardship, it has employed a more varied roster of storytellers, each with a deep knowledge and expertise to offer a broader range of content.
The editorial team now numbers 20, making it comparable in size and talent to traditional media publications.
Jeffery wants to use this momentum to diversify the content and expand the inclusivity and accessibility of the watch world.
In addition to all of this, Hodinkee will open its first ever physical retail store later this year. Jeffery says: “This will allow us to reach our customers in a completely new way in person and bring our products, content, and services to life.”